Introduction
When it comes time to produce a video for your business, you may find yourself overwhelmed by the number of video production agencies to choose from in New York. How do you know which one is the best for your project? And how do you make sure that you're not making a mistake in your choice?
In this blog post, we will discuss some of the things you need to look for when choosing a video production company. We'll also give you some tips on how to make sure that you're making the right decision for your business.
But first...
Why hire a production company in the first place?
Before you can choose the right company, you need to understand why you need one in the first place. A video production company can help you with a number of things, including:
Creating a video marketing strategy
You'll need to consider what you want your video(s) to achieve. A video agency in can help you develop a content strategy that can get results because they know how video marketing works.
Developing video content in line with your brand and marketing plan
Once you've determined what type of content you need, it's important to develop videos that are on-brand and in line with your overall content marketing strategy.
Before you can choose the right production company, you need to understand why you need one in the first place. Photo by KAL VISUALS on Unsplash
Creating video content that gets results
A good production company knows how to execute a video production that gets results. This means they will be focusing on the right elements, such as good storytelling, strong visuals, and clear messaging.
Promoting your video content across various channels
A video production house can help you reach the right audience. Before you even start creating your video, take some time to plan your digital marketing strategy. What platforms will you use to share the video? Planning ahead will make sure the video production goes smoothly from start to finish.
Measuring the effectiveness of your video marketing campaigns
You need to track the performance of your video campaigns and see how they are impacting your business goals. Only then can you determine whether or not a video production company was worth the investment.
Your time constraints
Video production can take a lot of time, so if you're short on time, it may be best to hire a video production agency. Having your own project manager with an internal team to handle every aspect of the production makes a huge difference.
Each of these tasks is essential for a successful video marketing campaign. A production company can help you with all the tasks, which is why it's important to choose the right one for your business.
When you don't need to hire a video production company
A good production company knows how to execute a video production that gets results. Photo by KAL VISUALS on Unsplash
There are times when you don't need to hire a production company to handle the production process. For example, if you're just creating a video for your website or employee training, you may be able to produce the video yourself. If you're doing some basic social media marketing a video filmed on your iPhone might be enough. In most cases, however, it might be best to leave video production to the professionals.
Hiring a video production agency in New York City will obviously require a budget. If you think you can fulfill your goals by creating the video yourself it might be worth a try. But keep in mind that a good video done right should give you a good return on investment. Sometimes our clients can get up to 5 times return on their video production investment. Please read one of our case studies here: [link to Lifewood case study]
Once you've considered these factors, you should be able to decide whether or not you need a production company.
What should I look for when hiring a production company in New York?
When you are looking for a video production company in New York City, there are a few things you need to keep in mind. Here are 13 tips for choosing a video production agency for your next project:
View Their Portfolio
When looking for agencies that offer video production services, it's important to view their portfolio. This will give you an idea of the quality and style of work that they produce.
Take a look at the different types of videos they've done and see if it meets your expectations. You might be looking for a video for your company website, a testimonial video, an explainer video or even a music video. The client's vision may call for a content marketing strategy that combines corporate photography with video production. Getting it all in one package can save you time and money.
Compare Their Portfolio to Your Concept
When viewing the portfolio of a video production house, it's important to compare their work to your concept. Make sure that the style and quality of their videos are what you're looking for.
Once you have a good number of NYC video production companies that you're interested in, it's time to compare their portfolios with your concept.
Do the videos they've done meet the standard and style that you're looking for? Do they have experience producing the type of video you need? If not, move on to the next company on your list.
Keep in mind that not all video production studios in New York are created equal. Some may specialize in certain types of videos while others are more versatile. For example, promotional videos or tv commercials will most likely require a full-service video production.
One way to find the right production company in New York is by considering the size of your company and its budget. Photo by Jakob Owens on Unsplash
Consider the size of your company and its needs
If you're a small business in New York looking to create video content, you may not need the same level of production value as a large company.
You'll also want to consider what type of video you're looking for for your content marketing. A two-minute corporate overview video is going to be much different from a five-minute product launch video.
One way to find the right production company in New York is by considering the size of your company and its budget.
Make sure to look for a reputable video production company
When vetting production companies in New York, it's important to make sure they have a good reputation.
Check out their website and social media pages for reviews from past clients. Were they happy with the final product? Did the company meet all of their expectations?
You can also ask for references from past clients. They might have case studies on their website that show the different types of videos they have produced for other businesses and how they solved challenges for their happy clients.
Find out how long they've been in business, as well as their qualifications
A good way to determine the quality of a production company in New York is by finding out how long they've been in business.
The longer they've been around, the more experience they have and the better they're likely to be at producing videos.
You can also ask about their qualifications. What awards or accolades has the company won? Are they members of any industry organizations? This will give you a sense of their level of expertise and professionalism.
Check references from previous clients
When looking for a video production company, it's important to check references from previous clients.
When looking for a production company, it's important to check references from previous clients. Photo by Jakob Owens on Unsplash
This will give you an idea of how the company performs and if they're able to deliver what you need.
Make sure to ask specific questions about the project, such as:
- Was the timeline met?
- Was the budget adhered to?
- Was the final product what you were expecting?
- Did the video help with search engine optimization?
If you're not sure, ask for examples of previous work. This will give you a better idea of their style and what they're capable of producing.
Understand How Your Project Will be Managed
Before you even start contacting video production companies in New York, it's important to know how your project will be managed. If you're a digital marketing manager with limited experience with branding videos, for example, you will rely on these local video marketing agencies to provide these video production services.
It would be good to have an idea of things, such as the estimated length of the video, what type of footage you'll need, who will be providing the voiceover, and any other special requirements.
Once you have a good idea of what you want your video to look like, it's time to start contacting local video production companies in New York.
Ask About Marketing Strategies in New York
Many companies in New York City offer a complete package that includes creative development, video production, and post-production, as well as digital marketing services. Photo by Emiliano Bar on Unsplash
Along with the video production services in New York City, you may want to ask the company about its marketing strategies.
Many companies in New York City offer a complete package that includes creative development, video production, and post-production, as well as digital marketing services.
This can be a great way to save time and money since you'll have one team working on your project from start to finish.
The video marketing agency should be able to provide you with tips on how to market your video online and have it seen by more people.
Creating a video for your business is only part of the equation. You also need to make sure that you're doing everything you can to market it to your target audience.
Many companies in New York City offer a complete package that includes creative development, video production, and post-production, as well as digital marketing services. Photo by Jakob Owens on Unsplash
Get a Quote before making a decision
Before you make a decision on which production agency in New York City to choose, it's important to get a quote from the agency. This will give you an idea of how much the project will cost.
The detailed estimate may include things like crew costs, equipment rental, post-production editing, and music rights.
It's also important to ask about any additional costs that may come up during the project. For example, if you need actors or special effects, you'll need to budget for that separately.
Be sure to ask for a breakdown of the estimate so you know what you're paying for when the final video has been delivered. This will help avoid any surprises later.
Are they easy to work with?
You'll want to consider how easy the company is to work with. Are they friendly and responsive? Do they understand your concept and are they able to bring it to life? It's important that you feel comfortable working with them. If you're not sure, ask for references from past clients.
You'll want to consider how easy the company is to work with. Are they friendly and responsive? Do they understand your concept and are they able to bring it to life? Photo by Stephane YAICH on Unsplash
The best way to find out if a New York video production house is right for you is by talking to them. Get in touch and see what they can do for your business.
When contacting video production companies in New York, be prepared with as much information as possible about your project. By explaining your needs and what you're looking for, you will get a sense of how comfortable they are to interact with and if they're easy to work with.
Some video production companies are great at conceptualizing and producing videos, but may not have the bandwidth to help with video marketing strategy or social media campaigns. Others might be more well-rounded in their services but lack strong creative skills. By talking through your concerns, you'll get a feel for their style and what fits best for you.
Can they meet your deadlines?
One of the most important things to consider when working with a video agency in New York is their ability to meet deadlines. Can they deliver the video on time and within budget? You don't want to be waiting weeks or months for your final product. The company should be able to give you a timeline and stick to it.
Make sure to ask about this upfront so you don't run into any problems later on. If you have a tight deadline, be sure to let them know. Most companies in New York will do their best to accommodate your needs.
One of the most important things to consider when working with a video agency in New York is their ability to meet deadlines. Photo by Jakob Owens on Unsplash
At the same time though, you don't want a company that is going to rush through your project and deliver low-quality work. Make sure to ask about how they plan ahead and manage deadlines. What policies do they have in place for missed deadlines?
Keep in mind that many video production companies in New York City get very busy at certain times of the year and may take on too many projects. You should be able to communicate easily with them. Be aware of this when you talk to them; you might want to ask them a few questions about their current production schedule.
Do they have any experience working with your industry?
Some video production companies in New York have more experience working with certain industries than others. It's important to ask the company if they have any experience working with your industry. Can they create videos for your content strategy? Are you doing local or global brand marketing? This will help ensure that they understand your needs and are able to create a video that is tailored to your business.
If you're not sure, ask for examples of previous work. This will give you a better idea of their style and what they're capable of.
Ask about any extra costs or surprises that might come up during filming or editing
This was covered briefly above but since it's a key point to remember, we want to expand on it here.
If you need an additional day of filming due to bad weather, the company may charge an additional fee. Photo by Jakob Owens on Unsplash
While most video producers will stick to the estimate they provide, there may be some extra costs that come up during filming or editing.
For example, if you need an additional day of filming due to bad weather, the company may charge an additional fee.
Or, if you decide you want a new scene added to the video after it's been edited, you may have to pay for the cost of re-editing.
It's important to ask about any potential surprises upfront so there are no surprises when the final bill comes. This way, you can budget accordingly.
How do video production agencies work?
When you're working with a video production company in New York, they will typically work in three stages: pre-production, production, and post-production. Photo by Jakob Owens on Unsplash
When you're working with a video production company in New York, they will typically work in three stages: pre-production, production, and post-production.
In the pre-production stage, the company will work with you to develop a concept for the video and create a storyboard often in accordance with your content marketing strategy. This is also when they'll start gathering any footage or images they need for the video.
During production, the company will film and edit the video according to your approved storyboard. In most cases, they will also do voiceovers and music composition during this stage.
Once the video is completed, it goes into post-production where any final touches are made. This is also when titles and graphics are added.
It's important to note that the time it takes to complete each stage can vary depending on the scope of the project.
How much does video production cost in New York?
As we've indicated, video production costs can vary depending on the type of video, length, and other factors. However, you can expect to pay a few thousand dollars for a high-quality video. If you're looking for a quality video at an affordable price, be sure to compare quotes from several different companies in New York.
As we've indicated, video production costs can vary depending on the type of video, length, and other factors.. Photo by Jakob Owens on Unsplash
There are a plethora of different types of videos. From the traditional corporate videos to TV commercials worth hundreds of thousands of dollars. An explainer video or a video animation, for example, may only cost $1,500 depending on what's involved. While a promotional video of top-notch cinema-style can cost over $20,000. Of course, the top-notch cinema-style will have a very different starting point to the explainer video.
Some may specialize in certain types of videos while others are more versatile. For example, a promotional video or TV commercial will most likely require a full-service video production compared to social media marketing video.
It would be good to have an idea of what you want your video to look like. Do you need a voiceover? What type of footage are you looking for? How long should the video be? These are all important questions that will help whittle down your choices and will determine the cost. Many video production agencies in New York offer different packages and one of these might suit your needs.
Once you have a good idea of what you're looking for, it's time to start contacting video production agencies. Most companies offer free consultations so take advantage of this valuable opportunity. Ask them about their process and how they would go about producing the type of video you need. This way you can ask for different prices for different requirements. If they can't answer these questions or if they seem hesitant, it might be best to move on to another company.
When it comes to price, most New York video production houses charge by the hour with rates starting around $100 per hour. If you're looking for a high-quality video, be prepared to spend around $5,000. Of course, this can vary depending on the company and the type of video you need.
Large, well-established video production agencies in New York City won't need to quote to compete on price so they may charge more than what's necessary. At the same time, you get what you pay for so if you go too cheap you may waste your time and money.
Who are the Top Production Companies in New York?
Once you have a good idea of what you're looking for, it's time to start contacting video production agencies.Photo by Jakob Owens on Unsplash
The question is really, what does 'top' mean to you? Does it mean top quality at any cost? Often the video production studios also charge 'top' dollar for their video services and this might be unnecessary for your specific project.
The main point here is that with so many video production studios in New York, the question becomes which is the right one for you and your content marketing strategy.
By following the tips above, you'll be able to find the one that is your own 'top' video agency.
In Conclusion
Finding the best production company in New York can be a daunting task. The abundance of options and lack of available information makes it difficult to know where to start. We recommend that you take some time to think about what your company needs from its videos, and this will dictate the type of service provider you should hire for this project (e.g., more professional or creative).
Finding the best video production company in New York can be a daunting task.Photo by Jakob Owens on Unsplash
When choosing a production company, it's important to consider all of the factors mentioned above. By doing your research and asking the right questions, you'll be able to find the perfect company for your needs.
Here’s a summary of all the points to remember:
Compare their portfolio to your concept.
Understand how your project will be managed.
Ask about marketing strategies in New York.
Get a quote before making a decision.
Are they easy to work with?
Can they meet your deadlines?
Do they have any experience working with your industry?
Consider the size of your company and its needs.
Make sure to look for a reputable video production company.
Find out how long they've been in business, as well as their qualifications.
Check references from previous clients.
Ask about any extra costs or surprises that might come up during filming or editing.
By asking these questions, you'll get a sense of which company is the right company for your needs.
Please leave your comments below and don't forget to share this blog post with your social media followers. If you have any questions about video production in New York feel free to contact us at info@shakespearemedia.net or call 1-888-567-6420. You can also find us on Linked In: linkedin.com/company/shakespearemedia